Rebrand store as Pulse with athletic theme and shared typography

- Pulse theme tokens in app.schema.json: Archivo Black headings (weight 400)
  + Inter body, white bg / black pill buttons, xl radius, AI-generated
  athletic imagery
- Add headerFontWeight theme prop so single-weight fonts (Archivo Black)
  load and render correctly; ThemeProvider applies font-family + weight
  inline so Typography works regardless of `as` element
- New shared Heading component (tagline / title / subtitle with size +
  align + tone variants) and Typography caption variant for taglines;
  refactor features, faq, cta, testimonials, products-carousel,
  products-grid, collection-grid, recommended-products, image-gallery,
  newsletter-cta to use them
- Hero accepts a `buttons` array (label / href / variant) replacing
  primaryCta/secondaryCta; cover-image component removed and existing
  cover blocks migrated to Hero blocks with `buttons: []`
- Newsletter CTA uses shadcn Button + Input so it inherits theme radius;
  stacked layout fixed to keep the image
- Product/collection card titles use Typography subtitle variants
  (font-body), heading font weight is theme-controlled
- Remove orphan commerce/shop-header.tsx and commerce/shop-footer.tsx;
  the editor-driven navigation/footer are the live chrome

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

components/cta/cta.tsx

@@ -1,6 +1,6 @@
 import { Link } from "react-router";
 import { cn } from "@/lib/utils";
-import { Typography } from "@/components/Typography";
+import { Heading } from "@/components/Heading";
 
 export type CTAProps = {
   tagline: string;
@@ -43,17 +43,15 @@ export function CTA({
           align === "center" ? "items-center text-center" : "items-start",
         )}
       >
-        {tagline ? (
-          <p className="mb-4 text-xs uppercase tracking-[0.2em] text-white/80">
-            {tagline}
-          </p>
-        ) : null}
-        <Typography variant="h2">{heading}</Typography>
-        {subheading ? (
-          <Typography variant="subtitle1" className="mt-5 max-w-xl text-white/80">
-            {subheading}
-          </Typography>
-        ) : null}
+        <Heading
+          tagline={tagline}
+          title={heading}
+          subtitle={subheading}
+          align={align === "center" ? "center" : "left"}
+          size="lg"
+          tone="light"
+          subtitleClassName="max-w-xl"
+        />
         <div
           className={cn(
             "mt-10 flex flex-wrap gap-3",